Monthly Archives: September 2012

Animal Fan Pages

While some people stop to gawk at babies, I stop to gawk at animals. Whenever I come across a dog, cat, rabbit, ¬†even an especially colorful bird, I will stop, stare, and squeal about its cuteness. There’s something about seeing … Continue reading

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Social Currency

This week, I read an interesting article about a topic that can be considered the elephant in the room when it comes to social media: return on investment. The article points out that we have been in the social media … Continue reading

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What’s in a Price Tag?

Three days ago, I wrote a post about how pricing and promotions are as much a part of the brand as the product and the imagery. I used the example of Amazon’s Kindle line, and how consumers expect its prices … Continue reading

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Who Doesn’t Love Sales?

Labor Day weekend is partly about enjoying the last few days of summer before the weather grows chillier. Now that I live in Washington, I’m learning to let go of warm beaches and gain new appreciation for rugged mountain trails, … Continue reading

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