Author Archives: Sully Moreno

Animal Fan Pages

While some people stop to gawk at babies, I stop to gawk at animals. Whenever I come across a dog, cat, rabbit, ¬†even an especially colorful bird, I will stop, stare, and squeal about its cuteness. There’s something about seeing … Continue reading

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Social Currency

This week, I read an interesting article about a topic that can be considered the elephant in the room when it comes to social media: return on investment. The article points out that we have been in the social media … Continue reading

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What’s in a Price Tag?

Three days ago, I wrote a post about how pricing and promotions are as much a part of the brand as the product and the imagery. I used the example of Amazon’s Kindle line, and how consumers expect its prices … Continue reading

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Who Doesn’t Love Sales?

Labor Day weekend is partly about enjoying the last few days of summer before the weather grows chillier. Now that I live in Washington, I’m learning to let go of warm beaches and gain new appreciation for rugged mountain trails, … Continue reading

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Baby (Food) Talk

Yesterday, I finished planning for the multicultural marketing communication course I will begin teaching on Monday. One of the topics I will cover this semester is ethics in multicultural marketing, and I consider this to be the most difficult topic … Continue reading

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The Art of Timing Tweets

For a social network that only allows 140 characters per message, a lot of thought goes into managing a Twitter account. Even after composing the perfect tweet, there is still the important consideration of when to tweet it. As many … Continue reading

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Buy Me, Maybe?

Every so often, there’s a song so simple yet catchy that everyone knows the chorus. And right now, love it or hate it, that song is definitely “Call Me, Maybe?” Wherever you turn, everyone from Olympians to even the president … Continue reading

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A Reason to Teach Multicultural Marketing

I’m used to seeing my alma mater, Florida State, in articles about aspects of campus life that aren’t exactly academic. I’m proud to be an FSU alumni because I feel that I received a quality education, so I’m ecstatic that … Continue reading

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What Social Media Managers Under 25 Need

It’s been two months since my move to Washington, and I’m glad to report that I’ve found a way to get more involved with my new city: I’m volunteering as social media coordinator for the neighborhood of South Park, Seattle. … Continue reading

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What is a Social Media Win?

Social media is unpredictable and uncontrollable. For marketers, this is both good and bad. On one hand, consumers view comments on social media as honest opinions, so any praise for the brand is taken at face value. On the other … Continue reading

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