Category Archives: Branding, Marketing, & Advertising

What’s in a Price Tag?

Three days ago, I wrote a post about how pricing and promotions are as much a part of the brand as the product and the imagery. I used the example of Amazon’s Kindle line, and how consumers expect its prices … Continue reading

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Who Doesn’t Love Sales?

Labor Day weekend is partly about enjoying the last few days of summer before the weather grows chillier. Now that I live in Washington, I’m learning to let go of warm beaches and gain new appreciation for rugged mountain trails, … Continue reading

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Baby (Food) Talk

Yesterday, I finished planning for the multicultural marketing communication course I will begin teaching on Monday. One of the topics I will cover this semester is ethics in multicultural marketing, and I consider this to be the most difficult topic … Continue reading

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Buy Me, Maybe?

Every so often, there’s a song so simple yet catchy that everyone knows the chorus. And right now, love it or hate it, that song is definitely “Call Me, Maybe?” Wherever you turn, everyone from Olympians to even the president … Continue reading

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What is a Social Media Win?

Social media is unpredictable and uncontrollable. For marketers, this is both good and bad. On one hand, consumers view comments on social media as honest opinions, so any praise for the brand is taken at face value. On the other … Continue reading

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If Your Walls Could Talk

My apartment is finally shaping up. Or at least, my TV isn’t on top of a plastic drawer anymore. I love the entertainment center I bought because it has a few shelves that I can use to display some decorations. … Continue reading

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BP’s Olympic Hopes

I consider myself lucky that during my three and a half years in Tallahassee, the city wasn’t struck by any hurricanes or tornadoes. But during that time, a great tragedy did strike Florida and the other states along the Gulf … Continue reading

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