Category Archives: Branding, Marketing, & Advertising

What’s in a Price Tag?

Three days ago, I wrote a post about how pricing and promotions are as much a part of the brand as the product and the imagery. I used the example of Amazon’s Kindle line, and how consumers expect its prices … Continue reading

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Who Doesn’t Love Sales?

Labor Day weekend is partly about enjoying the last few days of summer before the weather grows chillier. Now that I live in Washington, I’m learning to let go of warm beaches and gain new appreciation for rugged mountain trails, … Continue reading

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Baby (Food) Talk

Yesterday, I finished planning for the multicultural marketing communication course I will begin teaching on Monday. One of the topics I will cover this semester is ethics in multicultural marketing, and I consider this to be the most difficult topic … Continue reading

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Buy Me, Maybe?

Every so often, there’s a song so simple yet catchy that everyone knows the chorus. And right now, love it or hate it, that song is definitely “Call Me, Maybe?” Wherever you turn, everyone from Olympians to even the president … Continue reading

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What is a Social Media Win?

Social media is unpredictable and uncontrollable. For marketers, this is both good and bad. On one hand, consumers view comments on social media as honest opinions, so any praise for the brand is taken at face value. On the other … Continue reading

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If Your Walls Could Talk

My apartment is finally shaping up. Or at least, my TV isn’t on top of a plastic drawer anymore. I love the entertainment center I bought because it has a few shelves that I can use to display some decorations. … Continue reading

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BP’s Olympic Hopes

I consider myself lucky that during my three and a half years in Tallahassee, the city wasn’t struck by any hurricanes or tornadoes. But during that time, a great tragedy did strike Florida and the other states along the Gulf … Continue reading

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The Trouble with Being a Vegetarian

For my first 4th of July in Washington, I went to Bellevue Downtown Park, where I happily ate an ear of roasted corn. As an aspiring vegetarian, I was glad to find an alternative to the more typical 4th of … Continue reading

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Bros Don’t Use Girly Shampoo

I’ve mentioned before how much I love Pinterest. I use it to pin the pretty furniture and clothes that I dream about, the hair, makeup, and nail ideas that inspire me, and the vegetarian recipes that have made me a … Continue reading

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The Soda Wars

Since I specialized in multicultural marketing communication in graduate school, I tend to applaud brands’ (thoughtful and culturally-sensitive) efforts to branch out into multicultural marketing. Until this morning, when I read an AdAge article by David Morse about the soft … Continue reading

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