Category Archives: Hispanic Marketing

A Reason to Teach Multicultural Marketing

I’m used to seeing my alma mater, Florida State, in articles about aspects of campus life that aren’t exactly academic. I’m proud to be an FSU alumni because I feel that I received a quality education, so I’m ecstatic that … Continue reading

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Ford Speaks the Consumer’s Language (Literally)

I’ve never been much of a sports fan, but after the NBA finals I think I may be missing out. Not on the games, really, but on interesting commercials, like Ford’s all-Spanish ad on ABC. I read about the ad on Chuck … Continue reading

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The Soda Wars

Since I specialized in multicultural marketing communication in graduate school, I tend to applaud brands’ (thoughtful and culturally-sensitive) efforts to branch out into multicultural marketing. Until this morning, when I read an AdAge article by David Morse about the soft … Continue reading

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(Hispanic) Family Fun at Disney

When I lived in Florida, Disney commercials didn’t really catch my attention. I lived roughly 4 hours away from the cheerful talking mouse, so I took Disney trips for granted. I went to Disney four times in three and a … Continue reading

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Speaking about Hispanic Marketing

A few weeks ago, the Hispanic Latino Student Union (HLSU) at Florida State requested a member of the university’s Center for Hispanic Marketing to speak at one of their events. I was very flattered when the Center asked me if … Continue reading

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